2-day Master Class Business Model Innovation | New tools for strategy & innovation

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2-day Master Class Business Model Innovation | New tools for strategy & innovation

By Business Models Inc.

Date and time

Thu, 18 Feb 2016 09:00 - Fri, 19 Feb 2016 17:00 CET

Location

Mein ArbeitsTraum

Freibadstr. 30 Weitraum 100 81543 Munich Germany

Refund Policy

Contact the organiser to request a refund.

Description

Business Models Inc Logo

2-day masterclass

Business Model Innovation - New tools for strategy and innovation

(in English)

By Maaike Doyer & Mercedes Hoss - Business Models Inc.


Visual tools and design thinking techniques to prepare your organization for the future

Millions of (corporate) organizations and startups worldwide use the Business Model Canvas: a systematic, practical and visual approach to design and innovate your business model. However, Business Model Innovation goes beyond the Business Model Canvas. During this masterclass (offered in ENGLISH), we combine the canvas with other innovation techniques and visual tools, designing innovative business models and a strategy for the future.

New skills, tools and mindset

We live in a time where little is predictable. Large profits and growing market shares are over. The majority of organizations navigate a space where competitors appear overnight, customers demand monthly innovations and business plans rarely last a full year.

Organizations must therefore continuously innovate their business model in order to stay profitable, now and in the future. We need new skills, tools and a new mindset. Managers will have to think as designers, use visual tools, make future scenarios, generate different options, innovate like a startup and make and test prototypes.

Make strategy and innovation simple and visual

Visual tools and design thinking techniques make complex issues, strategy and innovation understandable. They help to create a common language and engagement in the organization, and make it possible to design a new (visual) strategy for the future - together. During this masterclass, you will not only work with the Business Model Canvas, but also with other visual tools for Business Model Innovation, such as the Vision Canvas, Context Canvas, Value Proposition Canvas, Customer Journey, LEGO® SERIOUS PLAY® and Lean Startup Thinking.

The Business Model Innovation Process

Maaike Doyer and Mercedes Hoss explain the Business Model Innovation process and innovation techniques. Focusing on different innovative business models - from startups to corporates in different industries – Maaike and Mercedes inspire you to innovate your own business model. Besides that, you get insights into visualization techniques for business modeling. After the masterclass, you will be able to apply these techniques in your own organization.

PROGRAM DAY 1

Canvas with Lego

8.45 Registration

9.00 Business Modeling as a Strategy Tool – new tools, skills & mindset

- The world is changing faster and faster...
- We need new tools, skills and a new mindset
- Introducing LEGO® SERIOUS PLAY®
- The CEO as a designer

10.30 Break

11.00 Experience the Business Model Canvas – innovative business models

  • The Business Model Canvas and the Business Model Innovation Process
  • Freshwatching: learn from other organizations
  • Explore the Business Model Canvas using LEGO®
  • Visualisation & Storytelling

12.30 Lunch

13.30 Business Model Understanding – Vision Canvas & Context Canvas

  • What does your business model look like?
  • What is happening in the world around you?
  • Translate your vision into your business model
  • Using the Vision Canvas & Context Canvas with help of LEGO®

15.00 Break

15.30 Value Proposition Canvas – what is the job you get done?

  • Gain better insights of your customers
  • Design a better value proposition
  • Customer Journey & Customer Safari

17.00 End of day 1


PROGRAM DAY 2

9.00 Business Model Inspiration – business models of the future

  • How the business landscape continues to change
  • Trends & Developments
  • Examples of innovative and disruptive business models.
  • Design your business models of the future

10.30 Break

11.00 Business Model Innovation – business model innovation process

  • Visual tools & techniques for business model innovation
  • Understanding business model patterns
  • Develop at least two new business model options for your business with help of LEGO®

12.30 Lunch

13.30 Business Model Mechanics – are you ready for the future?

  • Introduction to Business Model Mechanics
  • Compete with your business model
  • Differentiate with your business model
  • Case studies from our international practice

15.00 Break

15.30 Business Model Validation – think as a startup

  • Introduction to Lean Startup Thinking
  • Test your assumptions and business model options in the market
  • Get out of the building
  • Validate and implement

17.00 Wrap-up masterclass

Books and LEGO® SERIOUS PLAY® Starter Kit for each participant

The masterclass is based on the innovative method of Business Models Inc. and the books Business Model Generation and Value Proposition Design and uses LEGO® SERIOUS PLAY®. All participants get a book of their choice and a LEGO® SERIOUS PLAY® starter kit.

Business Model GenerationValue Proposition DesignLego Serious Play Starter Kit

Who will attend?

This masterclass is designed for anyone who wants to use business modeling in his or her organization and make strategy and innovation understandable and visual, f.e. directors, strategists, (innovation) managers, business developers and marketers.

Quotes

"The method of Business Models Inc. provides you a roadmap to unlock solutions that are literally in the room. It’s a step-by-step guide to creating intense engagement and encourages diverse and unique points of view. This leads to a powerful shared vision and strategic plan coupled with a pragmatic execution plan. And, as a bonus, it is a great bonding experience for all involved” George Borst, CEO Toyota Financial Services (USA)

“I attended the 2-day Masterclass Business Model Innovation by Patrick van der Pijl and Maaike Doyer. The masterclass was fast paced, promoted forward thinking, allowing you to see tomorrow. They really pushed me to think differently. The innovative and visual tools helped me to unlock the potential. They are both masters at work. Many thanks for an outstanding 2 days.” Tony de Graaf, COO, Corio (Germany)

“Brainfood! Interesting masterclass, good presentations, visual and easy-to-understand” Nidal Sadeq, Center Manager, Corio (Germany)

“Good high level overview, great workshop format, practical cases and collaboration with others, never boring!” Dimitri Degraeve, Head of Product Management Software & Services Elster (Belgium)

“Very inspiring and fast paced! Creating new business models on the go using different tools and another mindset” Aurelie Verite, 6Nergy Group (France)

Cancellation terms: If you cancel up to one month before the event, 50% of your workshop fee will be refunded. After that date we cannot refund workshop fees for any reason, but at any time you may designate someone else to attend the training in your place.

Program content is subject to change at the facilitator's sole discretion.
Tickets prices will be refunded 100% if the training is cancelled at the organizer's discretion. The Organizer cannot be held responsible for travel reservation losses or inconvenience resulting from cancellations.

Organised by

Business Models Inc. is an international strategy & design consultancy that supports corporates and startups in business model innovation and strategy design through co-creation and visualization. Founded in 2009 by Patrick van der Pijl, producer of the worldwide bestseller Business Model Generation. - See more at: www.businessmodelsinc.com

 

Facilitators:

Maaike Doyer, Strategy Designer at Business Models Inc., supports organizations with strategy, innovation, new business model design and validation. Maaike is an expert in business design, design thinking and strategic visioning. She is based in Silicon Valley and runs global projects, with a focus on Europe and the US.

Maaike is very pragmatic and has a startup mindset.

Maaike has extensive experience in strategy development, organizational (re)design, integration & transformation projects, mainly for multinational organizations. She has extensive experience in the Technology Sector and Financial Services Industry, Sustainability and Marketing. Maaike is a regular speaker on management and innovation events, delivering keynote speeches and workshop about ‘Business Model Innovation’, ‘Designing your Future Business’, ‘Innovate like a Startup’ and ‘Think as a Designer: New Tools, New Skills, New Mindset’. She teaches at universities and MBA’s and is mentor of Startup Bootcamp.

Maaike speaks English and Dutch.

 

 

Mercedes Hoss (BBA) is a certified project manager (PMP®), business modeling coach and LEGO® SERIOUS PLAY® facilitator. She is an entrepreneur with over 20 years of international management experience in projectized organizations - mainly in the Software, Pharma & Internet industries.

With a strong passion for future work trends, her focus is on making individuals, teams and entrepreneurs more effective in today´s complex and demanding work environment.  She offers coaching, consulting and customized workshops in several of her areas of expertise, including project management, leadership, career planning, cultural intelligence, and business modeling.

 

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